zentao/extension/or/market/lang/zh-cn.php

<?php
$lang->market->browse      = '市场列表';
$lang->market->create      = '添加市场';
$lang->market->edit        = '编辑市场';
$lang->market->name        = '市场名称';
$lang->market->industry    = '领域';
$lang->market->scale       = '规模';
$lang->market->maturity    = '成熟度';
$lang->market->speed       = '发展速度';
$lang->market->competition = '竞争';
$lang->market->strategy    = '策略';
$lang->market->desc        = '描述';
$lang->market->openedDate  = '添加日期';
$lang->market->basicInfo   = '基本信息';
$lang->market->deleted     = '已删除';
$lang->market->view        = '市场概况';
$lang->market->report      = '查看报告';
$lang->market->delete      = '删除市场';
$lang->market->response    = '应对举措';
$lang->market->ppm         = '重要程度';

$lang->market->strategyList = array();
$lang->market->strategyList['']               = '';
$lang->market->strategyList['attention']      = '关注';
$lang->market->strategyList['neglect']        = '忽略';
$lang->market->strategyList['entry']          = '进军';
$lang->market->strategyList['delisting']      = '持续投入';
$lang->market->strategyList['sustainedInput'] = '退市';
$lang->market->strategyList['nerverEnter']    = '永不入市';

$lang->market->speedList = array();
$lang->market->speedList['']       = '';
$lang->market->speedList['slow']   = '缓慢';
$lang->market->speedList['steady'] = '平稳';
$lang->market->speedList['fast']   = '快速';
$lang->market->speedList['rapid']  = '飞速';

$lang->market->ppmList = array();
$lang->market->ppmList['']             = '';
$lang->market->ppmList['cashCows']     = '现金牛';
$lang->market->ppmList['star']         = '明星';
$lang->market->ppmList['questionMark'] = '问题';
$lang->market->ppmList['dogs']         = '瘦狗';

$lang->market->maturityList = array();
$lang->market->maturityList['']          = '';
$lang->market->maturityList['emerging']  = '新兴';
$lang->market->maturityList['growth']    = '成长';
$lang->market->maturityList['mature']    = '成熟';
$lang->market->maturityList['saturated'] = '饱和';
$lang->market->maturityList['decline']   = '衰退';

$lang->market->competitionList = array();
$lang->market->competitionList['']             = '';
$lang->market->competitionList['slight']       = '轻微';
$lang->market->competitionList['severe']       = '严峻';
$lang->market->competitionList['intense']      = '激烈';
$lang->market->competitionList['fierce']       = '白热化';
$lang->market->competitionList['mesothelioma'] = '恶性';

$lang->market->labelList = array();
$lang->market->labelList['all']    = '全部';

$lang->market->hundredMillion = '亿元';

$lang->market->scaleNumber = '『规模』金额必须为数字。';
$lang->market->scaleGe0    = '『规模』金额必须大于等于0。';

$lang->market->confirmDelete = '您确定删除市场“%s”吗？删除后与该市场相关的调研、报告将被隐藏！';

$lang->market->tips = '
<p>
<b>现金牛业务</b>
<br>
现金牛业务，也被戏称为“印钞机”，它通常有很高的相对市场份额，但也因此市场增长率就显得低了，比如微软的Windows和Office，谷歌的搜索业务，都是现金牛，印钞机。
</p>
<p>
<b>明星业务</b>
<br>
明星业务，通常是很有前景的新兴业务，在一个快速增长的市场中，占据了相对高的市场份额。比如从卖书起家的亚马逊，进入了高速发展的云计算业务，并占据领先地位。虽然开始不赚钱，甚至需要大量资金的投入，但它是未来。一旦明星业务成为现金牛，公司就进入下一个爆发期。
</p>
<p>
<b>问题业务</b>
<br>
问题业务，是一些相对市场份额还不高，但市场增长率提高很快的业务。比如谷歌在人工智能、机器人、无人驾驶等业务的投入。之所以叫“问题业务”，是因为它们最终是否会成为明星业务，甚至现金牛业务，还是会死掉，是不确定的问题。
</p>
<p>
<b>瘦狗业务</b>
<br>
瘦狗业务，是相对市场份额很低，也看不到什么增长机会，食之无味弃之可惜的业务，比如微软的智能手机，腾讯的微博，百度的电商。
</p>
';