<?php
$lang->market->browse      = '市場列表';
$lang->market->create      = '添加市場';
$lang->market->edit        = '編輯市場';
$lang->market->name        = '市場名稱';
$lang->market->industry    = '領域';
$lang->market->scale       = '規模';
$lang->market->maturity    = '成熟度';
$lang->market->speed       = '發展速度';
$lang->market->competition = '競爭';
$lang->market->strategy    = '策略';
$lang->market->desc        = '描述';
$lang->market->openedDate  = '添加日期';
$lang->market->basicInfo   = '基本信息';
$lang->market->deleted     = '已刪除';
$lang->market->view        = '市場概況';
$lang->market->report      = '查看報告';
$lang->market->delete      = '刪除市場';
$lang->market->response    = '應對舉措';
$lang->market->ppm         = '重要程度';

$lang->market->strategyList = array();
$lang->market->strategyList['']               = '';
$lang->market->strategyList['attention']      = '關注';
$lang->market->strategyList['neglect']        = '忽略';
$lang->market->strategyList['entry']          = '進軍';
$lang->market->strategyList['delisting']      = '持續投入';
$lang->market->strategyList['sustainedInput'] = '退市';
$lang->market->strategyList['nerverEnter']    = '永不入市';

$lang->market->speedList = array();
$lang->market->speedList['']       = '';
$lang->market->speedList['slow']   = '緩慢';
$lang->market->speedList['steady'] = '平穩';
$lang->market->speedList['fast']   = '快速';
$lang->market->speedList['rapid']  = '飛速';

$lang->market->ppmList = array();
$lang->market->ppmList['']             = '';
$lang->market->ppmList['cashCows']     = '現金牛';
$lang->market->ppmList['star']         = '明星';
$lang->market->ppmList['questionMark'] = '問題';
$lang->market->ppmList['dogs']         = '瘦狗';

$lang->market->maturityList = array();
$lang->market->maturityList['']          = '';
$lang->market->maturityList['emerging']  = '新興';
$lang->market->maturityList['growth']    = '成長';
$lang->market->maturityList['mature']    = '成熟';
$lang->market->maturityList['saturated'] = '飽和';
$lang->market->maturityList['decline']   = '衰退';

$lang->market->competitionList = array();
$lang->market->competitionList['']             = '';
$lang->market->competitionList['slight']       = '輕微';
$lang->market->competitionList['severe']       = '嚴峻';
$lang->market->competitionList['intense']      = '激烈';
$lang->market->competitionList['fierce']       = '白熱化';
$lang->market->competitionList['mesothelioma'] = '惡性';

$lang->market->labelList = array();
$lang->market->labelList['all']    = '全部';

$lang->market->hundredMillion = '億元';

$lang->market->scaleNumber = '『規模』金額必須為數字。';
$lang->market->scaleGe0    = '『規模』金額必須大於等於0。';

$lang->market->confirmDelete = '您確定刪除市場“%s”嗎？刪除後與該市場相關的調研、報告將被隱藏！';

$lang->market->tips = '
<p>
<b>現金牛業務</b>
<br>
現金牛業務，也被戲稱為“印鈔機”，它通常有很高的相對市場份額，但也因此市場增長率就顯得低了，比如微軟的Windows和Office，谷歌的搜索業務，都是現金牛，印鈔機。
</p>
<p>
<b>明星業務</b>
<br>
明星業務，通常是很有前景的新興業務，在一個快速增長的市場中，佔據了相對高的市場份額。比如從賣書起家的亞馬遜，進入了高速發展的雲計算業務，並佔據領先地位。雖然開始不賺錢，甚至需要大量資金的投入，但它是未來。一旦明星業務成為現金牛，公司就進入下一個爆發期。
</p>
<p>
<b>問題業務</b>
<br>
問題業務，是一些相對市場份額還不高，但市場增長率提高很快的業務。比如谷歌在人工智能、機器人、無人駕駛等業務的投入。之所以叫“問題業務”，是因為它們最終是否會成為明星業務，甚至現金牛業務，還是會死掉，是不確定的問題。
</p>
<p>
<b>瘦狗業務</b>
<br>
瘦狗業務，是相對市場份額很低，也看不到什麼增長機會，食之無味棄之可惜的業務，比如微軟的智能手機，騰訊的微博，百度的電商。
</p>
';